Wright’s Furniture determines its success by customer satisfaction; since 1976, this attitude has driven its growth and expanded services. By Ann Zimmerman

REV_!cid_091DF63B-5CDB-4719-A3AA-FC1166552A5C@local---Copy

It’s not accidental that Wright’s Furniture has become a favorite Whitefish destination for home furnishings and accents. Since the first family members opened the doors to the business in 1976, Wright’s Furniture has focused on providing the furnishings locals want at competitive prices backed by service and highly knowledgeable staff. Now, the third generation of the Wright family is active in the business under the energetic leadership of Pam and Frank Wright.

“Whitefish, Montana is synonymous with the best recreation in the world. It’s the special quality of the area that people want to capture in the design and furnishings of their homes. We are here to help, and are ready to assist designs ranging from new country, contemporary, high-style western, to great traditional,” describes Frank Wright.

space for inventory means choices

Wright’s Furniture provides 40,000 square feet of space for furniture settings, and an additional 20,000 square feet for warehousing products. The spacious display area means shoppers can roam the store in search of design ideas. “We are there for questions and ready to help, but many people like to walk in and take mental notes about what they like and don’t like, and we encourage that,” remarks Pam Wright. “We welcome people to come in and unhurriedly browse. Our huge warehouse means there is a good chance that what they want may be right on hand.”
Wright’s Furniture carries product lines from hundreds of manufacturers, plus specialty furniture, accents, and art from local artists, artisans, and craftspeople. “We like providing pieces that are distinctive to the region,” explains Frank Wright. “The choices are almost infinite; people can create their own pieces and choose their features, fabrics, and finishes.”

REV_#12_Shadow-Mountain-Room-Shots-008

“However, we are by no means limited to regional pieces,” Frank clarifies. “We are a store with a global reach and carry pieces from all seven continents—the best the world has to offer.”

commitment to customers

Wright’s furniture makes some bold stands when Frank and Pam say that they guarantee the lowest price. “We strive to be the local connection,” explains Frank, “and one way we do this is to match prices. If someone within 250 miles of our store can find an item we carry, we will match and sometimes even better the price if the comparison is ‘apples to apples.’”

Wright’s furniture also makes certain customers are satisfied with their purchases. “It can be so disappointing if a piece is too large or small for the space, or for some other reason, it just doesn’t work,” says Pam. “If after the initial day or two, the trial just doesn’t work, we take it back.”

While this sounds like the commitment local businesses used to make in our parents’ day, this attitude drives how Wright’s Furniture still does business, and Frank explains, “Without our customers, we have nothing.”

ready to serve

FINAL_GroovystuffBedroom

Successful local businesses distinguish themselves through their level of service, and Wright’s Furniture is no exception. At this time, it has a staff of 20, and this includes in-house design expertise. “We are pleased to work with designers and we have the skills and knowledge of our product lines, fabrics, and selection alternatives to help them find just what they are interested in. But, if a customer is working without a designer, our designers are there to assist them at no extra charge. We are very flexible to work in whatever manner is best for the customer and the project,” says Pam.

Wright’s Furniture also has trained delivery and service staff. Deliveries are free for trips less than 100 miles roundtrip. The service staff will keep things in top working order.

Wright’s Furniture stands by its commitment to service through its business hours. The store is open seven days a week. “So many people are so busy and try to squeeze things in, like updating a room or furnishing a new home. We are here, and we are open. We want to make things easier, rather than more difficult,” adds Frank.

“I would say that our service captures the best in Western hospitality. We welcome people and reach out to them to help in any way we can,” says Pam.

Test their hospitality by stopping by to meet Pam and Frank Wright at 6325 Highway 93 South in Whitefish, and explore their unique and interesting selections as so many people have done for three generations.