A PALACE IN RUSSIA. LUXURY HOMES IN MEXICO, JACKSON HOLE, AND MANY RESORTS IN BETWEEN. A SHOWROOM IN CHICAGO. A HOME BASE IN IDAHO FALLS. WOODLAND FURNITURE’S REACH IS FAR AND WIDE—
COMMITMENT TO EXCELLENCE
Over 20 years ago, Lynn and Pat Harker saw that there was a gap in the high-end interior design to furniture fabrication market. Pat, an experienced interior designer working in the luxury home market, recognized that there was a need for high-quality custom furniture fabricated at reasonable prices with reasonable wait times. Lynn, who leads the charge at Woodland Furniture, says, “We saw a business opportunity, a chance to fill this gap in the luxury home market. Interior designers wanted better options for their high-end clients. They wanted highest-quality craftsmanship and true custom capability—all for better prices with better delivery times. That was our target, and it’s been a pretty good formula.” When you look at the breadth and quality of Woodland’s work, you understand that “pretty good formula” might be an understatement.
Since its inception, Woodland Furniture has established a stellar reputation for the quality of their work, the fair pricing, and the timeliness of their deliveries. It’s no wonder that Woodland has earned this reputation; it’s a company priority set by its founder. “We work with customers who expect nothing but the best,” says Lynn.
“And that’s what we are intent on delivering every time. We are not only concerned with the quality of the product, but also the quality of the service and the process.”
Woodland works directly with interior designers and architects on luxury home projects and their scope of services is extensive. But don’t make the mistake of thinking that Woodland is a jack-of-all-trades-master-of-none sort of business. Mastery is what they do; they just happen to have mastered everything from custom furniture, millwork, and architectural detailings to rugs, lighting, and upholstery. About the wide range of their services, Lynn says, “We’re a one-stop shop with an unrelenting commitment to excellence for the luxury home market.”
Speaking of luxury, this home in a Mexican resort town—owned by a couple who also owns a home in a mountain resort area—exemplifies the caliber of Woodland’s work. From the exquisite and dramatic front door to the bedside tables and everything in between, Woodland’s quality craftsmanship has left its indelible mark. Lynn says, “When we work on a project, we are committed to helping our interior designer clients realize their visions. We want to make sure that when people walk into a space, their immediate reaction is, ‘Wow—this is even better than I ever imagined!’” For Lynn, and truly for all of us even though we may not be tuned into it, that ‘wow’ factor comes from a space that makes sense, with dimensions that are well-planned and well-executed, where the furniture fits the scope, and where architectural elements—anything attached to a house like the fireplace, doors, moldings, and beams—are special and well-crafted, making the home distinctive.
Lynn admits that none of this happens by accident. “For a home to have that impact, it takes a great team—from a homeowner with a vision, to an architect, an interior design team, and a company like Woodland that can take the designs and the visions from that team and make them a reality.” Part of what Woodland brings to every project is an understanding of materials and finishes and years of experience sourcing the right materials for each project.
MASTERY IS WHAT WOODLAND DOES; THEY JUST HAPPEN TO HAVE MASTERED EVERYTHING FROM CUSTOM FURNITURE, MILLWORK, AND ARCHITECTURAL DETAILINGS TO RUGS, LIGHTING, AND UPHOLSTERY.
“We do not mass produce anything,” says Lynn. “That’s not our paradigm. We focus intently on each element for each project. We build high-quality things for a fair price. We don’t try to do cheap.” Lynn punctuates the thought with, “Our customers expect excellent craftsmanship and value—and that’s our goal.”
In the luxury home market, Lynn says, there is no substitute for true custom craftsmanship. “The spaces that really have an impact on people are the ones that have been carefully designed, laid out, planned, and the furniture, cabinets, architectural elements are all a part of that design.” According to Lynn, buying your furniture or cabinets off the shelf or from a high-end but high-volume manufacturer cannot compete with the true custom experience—where furniture is designed and crafted specifically for that space. Lynn says, “That’s when a room or a house will take your breath away.”
For the head of a company with customers spanning the globe, it’s a bit surprising (at first) that Lynn can recount specifics from every project we discuss in detail. But then again, he has built a business on attention to detail, so it shouldn’t be a surprise. Lynn says, “We’re here to serve the vision of creative interior designers whose clients expect the best. There’s no better affirmation of what we do than hearing how much the homeowners love their newly finished home.” Nothing less than “WOW!” will suffice for Lynn and the rest of his Woodland Furniture team.
“WHEN WE WORK ON A PROJECT, WE ARE COMMITTED TO HELPING OUR INTERIOR DESIGNER CLIENTS REALIZE THEIR VISIONS. WE WANT TO MAKE SURE THAT WHEN PEOPLE WALK INTO A SPACE, THEIR IMMEDIATE REACTION IS, ‘WOW—THIS IS EVEN BETTER THAN I EVER IMAGINED!’” –LYNN HARKER, FOUNDER, WOODLAND FURNITURE