View Point Windows, Doors, and Hardware has embraced the principles of XXXX and served the Wood River Valley for the past 19 years to grow as a full-service firm. Now to better serve its clients, View Point offers expertise in custom architectural glass and mirrors. By Ann Zimmerman
View Point’s owner Matt Barrow attributes the Ketchum-based custom window and door company’s success and growth through tough times to its core principles: service, expertise, integrity, and commitment. Since its founding, the company’s focus has been to make the service department the strongest, most skilled, and easiest to work with in the industry. A major part of service for View Point is to offer choices in a broad range of products for their customers.
Mirrors, Enclosures, and Architectural Glass
View Point has expanded and now provides mirrors and custom glass for a variety of applications. This specialty requires honed skill, and View Point was fortunate to find second-generation craftsmen locally.
“Our service department used to be an appendage to the sales department. We relied on it to deliver and service the windows we sell, and it did that very well. This year we have grown dramatically to a full-service glass shop with a staff of eight. We feel extremely fortunate to have second-generation, expert and local craftsmen in glass and mirrors join our team,” says Barrow as he explains the special expertise and skill required for mirrors, as well as bathroom and architectural glass.
“We produce shower enclosures, mirrors, stairways, glass wind blocks, and sun rooms. We also can make replacements and upgrades from single to double pane glass in existing frames,” Barrow continues.
Buys Globally and Services Locally
The expanded service department and the ability to provide custom specialty glass products complement View Point’s custom, made-to-order doors and windows and the alliances View Point has made with premiere manufacturers that produce products from materials sourced from around the world. View Point works closely with architects, builders, interior designs, and homeowners. “We develop detailed drawings and design packages, order the products from the selected manufacturer, install, and warrantee locally,” explains Barrow. He continues, “We recognize the importance of our products as architectural elements, and we work closely with clients to coordinate design finishes inside and out.”
View Point searches out new products for how people want to live and hires highly skilled specialists who create and install technically demanding pieces like mirrors and architectural glass. Barrow notes some of the new products. “For modern designs and industrial applications, we have a great new energy-
efficient product—cold-rolled steel thermally-broken window frames that can even be triple-paned. These truly perform for the cold of the Mountain West. Also, for making an elegant transition to the outside and outdoor living spaces, we offer well-engineered pocket and bi-fold doors,” adds Barrow.
Surviving by Core Principles
Admittedly, the past four to five years have been challenging for the building community. When asked about his experience as a local business owner, Matt Barrow responds, “Our core principles got us through those times. I believe that we have demonstrated to our customers that they can rely on us. It also reinforced to me that service and our core principles are the only way to do business—always.”
An expression of these core principles is loyalty to quality products. At View Point, all windows are built to order, regardless of whether intended for new construction, replacements, remodels, or additions. View Point’s trusted partners include Sierra Pacific, Loewen, Marvin, Andersen, Milgard, and Kawneer, along with specialty lines with unique finishes like Architectural Traditions and the Italian manufacturer, Molaro. “Our sales team fits clients with the right products, and we seek to find the best value. We know value and we will suggest the best products for the price,” explains Matt.
View Point’s successful door business has grown out of attention to detail. Local architects rely on View Point to execute their designs of exterior doors, as well as connecting doors within the home. These can be unique and specialized like a rift-cut White Ash wine room door. Matt finds that LVL micro-lam cores in the door stiles (the vertical piece within the frame of a paneled door) work well for the look that designers want. “This product is built to last, and it looks incredible. Any wood, including reclaimed, can be used effectively in this process, and the doors will be highly resistant to warping, shrinkage, and splitting.”
The hardware puts the personality in the door, and here again, View Point relies on trusted products. These include Sun Valley Bronze, Ashley, Norton, Baldwin, Architectural Traditions, and EMTEK. The doors are hung and serviced locally by View Point, who is here to back up the products.
Locations to Serve
In the Wood River Valley, in addition to the Ketchum headquarters, View Point has a convenient South Valley location in Belleview that is the go-to place for replacement glass, upgrades, or making a home more energy-efficient. In addition, View Point has a Boise showroom and a brand new location in Jackson. All are staffed with experienced customer service representatives, and with the View Point name on the door, there is expertise backed by service, integrity, and commitment, as well as a smile.
For more information call View Point Windows, Doors and Hardware at 208.726.2213, or visit www.viewpointwindows.com.